Hard Work on 3, Together on 6.

Nike has done it once again. 

In this spine-chilling two minute clip, Lebron shatters all doubt in one's mind that he is the same person who left Cleveland.

Back when he left Cleveland in a theatrical display, Lebron ultimately showed us his immaturity in the way he handled himself. Leaving behind a city he loudly proclaimed to everyone to be his hometown for all the lights, camera, and action down in South Beach, it was more than just a departure of an athlete. The effect Lebron had for the city of Cleveland extended far wider and deeper than one could imagine. He left behind aspiring student athletes who looked up to him, businesses who indirectly depended on him to prosper, and ultimately hometown folks who saw him as the one figure to bring pride to the city once more.

Debuting Lebron James' new Nike commercial last night in his home opener, Nike achieved to not only relay the message to everyone that the prodigal son has indeed returned home to Cleveland, but more importantly, they have conveyed the feeling of what Lebron brings back home - togetherness.

It goes to show that Lebron has grown up to be a man who thinks beyond himself. Lebron finally understands that by going home and playing hard every night for his hometown, he is restoring pride back to the city, but to do so, he can not do it alone. It is the togetherness that will bring complete unity to the city - both on the court and off the court.

That's the true message.

Hard work on three, together on six.