Pioneers in craftsmanship and attention to detail - those are the two things Japanese brands pride themselves in achieving when it comes to the discussion of Japanese menswear fashion.
Fashion doesn't ever have to be all about style when it comes at the sacrifice of functionality. Japanese menswear inspirations have always come in the form of effortlessly merging these two principles together as one. Technicality should be just as if not more important than flair when it comes to fashion design. This is what sets Japanese menswear brands apart globally as the following Japanese menswear brands reflect this as the most highly valued principle in their vision.
As an aside: having wanted to visit to Japan for some time now, the breath-taking lifestyle shots from this video has made me want to go experience Japan that much more - just to take in all the country has to offer in terms of culture and fashion.
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